Eleni Nikolaidou is a photographer, advertiser and educator, born in 1976 in Nuremberg, Germany, grew up in Thessaloniki, where she attended the photography courses of the Municipality of Stavroupolis at the age of 15.She studied Photography at the University of Athens and successfully completed the postgraduate program “Video Production, Audiovisual Media and Motion Graphics” of the Department of Photography and Audiovisual Arts. She also holds her PhD thesis in the field of Advertising Photography.After graduating she worked for many years as a photographer in photo studios and large advertising companies, participating in productions inside and outside of Greece. Since 2000 she created her own advertising company and photography studio BEAUTIFUL PEOPLE ADV. She creates and produces artistic and advertising photography, her works are presented in several magazines in the field both in Greece and abroad, while at the same time her work is rich in television (advertising) space. Finally, she is a certified adult trainer, working since 2004 as a teacher at D.I.E.K. Photography. She is an academic scholar of the Department of Photography and Audiovisual Arts at PADA in the field of Advertising Photography.At the same time, she publishes scientific articles and edits several exhibitions and albums of both colleagues’ and personal artistic works.